Humanities and Social Sciences

Dr.  Anupriya Kaur

Dr. Anupriya Kaur
Associate Professor and Head
(91)01792-239271
anupriya.kaur@juit.ac.in, anupriya_pd@yahoo.com
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Biography :

Dr Anupriya Kaur commenced a career in academics with apprenticeship at Department of Business Management at Guru Jambheshwar University of Science and Technology, Hisar. Thereafter, she served as faculty at management institutes in Delhi before joining Department of Humanities and Social Sciences at Jaypee University of Information Technology, Waknaghat in 2004. She has been teaching courses like project management, entrepreneurship development and research methodology. Her research interests include Service Marketing, Consumer Behavior, Internet marketing . 

Book Chapter(s) :
  • Chauhan, Anupriya Kaur, Y. Medury (2012). Destination image: Insights for Indian Tourism. In R. Chopra, J. Ranjan, S. Puri, N. Awasthy, Beyond Norms Strategies for Excellence (pp. 201-213). USA: Bloomsbury Publishers. [ISBN : 9789382563457] . Google Search
Journal(s) :
Conference(s) :
  • Anupriya Kaur (2014). Insights on E-Tail Service Attributes and User Response Using an E-Squal Approach. Proceedings of the Annual Conference of the Emerging Markets [Conference Board, IIM Lucknow, India. : January 9-11, 2014], pp.-.. Google Citation
  • Anupriya Kaur, P. Kahatri, S. Takkar (2013). An empirical study on e-buyer traits in tier two cities. Proceedings of the AIMS International Conference, IIM Banglore [ : January 6-9, 2013], pp.2660-2665.. Google Citation
  • Anupriya Kaur, Y. Medury (2012). SEM Approach to Teen Influence in Family Decision Making. Proceedings of the International Conference on Marketing Studies (ICMS 2012) [Bangkok, Thailand. : August 17-19, 2012], pp.-.. Google Citation
  • Anupriya Kaur, Y. Medury (2012). SEM approach to teen influence in family decision making. Proceedings of the ICMS 2012, Bangkok, Thailand. International Conference on Marketing Studies [Bangkok, Thailand : August 17-19, 2013], pp.-.. Google Citation
  • Chauhan A., Anupriya Kaur, MeduryY (2012). Destination image: Insights for Indian tourism. Proceedings of the International Conference on Facets of Business Excellence [IMT Ghaziabad : Nov 29 - Dec 2, 2012], pp.113-126.. Google Citation
  • Anupriya Kaur, Medury Y (2010). Traditional and contemporary influences on consumer socialization: results from an exploratory in India. Proceedings of the Global Marketing Conference [GMC, Japan : September, 2010], pp.2383-2395.. Google Citation
  • Anupriya Kaur, Y. Medury (2010). Childrens influence on family purchases: some new insights. Proceedings of the Global Marketing Conference [GMC, Japan : September, 2010], pp.172-184.. Google Citation
  • Anupriya Kaur, Ankit Dabda, Mukul Jain (2009). Is it a hit...An Exploratory Study on Viewership of IPL. Proceedings of the NICOM 2009 [Nirma university , Ahemadabad : January, 2009], pp.563-573.. Google Citation
  • Anupriya Kaur, Medury Y. (2009). Shopping as a major influence on consumer socialization among urban Indian adolescents. Proceedings of the 3rd Asia Pacific Marketing Conference [Universiti Malaysia Sarawak, Malayasia : December, 2009], pp.-.. Google Citation
  • Anupriya Kaur, Ankit Dabda, Mukul Jain (2008). An Empirical Investigation on IPL- Viewership and Popularity. Proceedings of the IIRB 2008 [IMT Ghaziabad : December, 2008], pp.26-33.. Google Citation
  • Anupriya Kaur, Ravish Jain, Swati Gautam, Manavi Aggarwal (2008). Entepreneurial Quotient - Is it there in the Young Indian Women. Proceedings of the IIRB 2008 [IMT Ghaziabad : December, 2008], pp.577-586.. Google Citation
  • Anupriya Kaur, Medury Y (2008). The Contemporary Phenomena in context of Family Decision Making: Reverse Socialization. Proceedings of the Asia Marketing Conference [SIMSR, Mumbai, India : January, 2008], pp.-.. Google Citation
  • Anupriya Kaur, Medury Y (2008). No Longer the Passive Recipients ! The Active Informational Role of Children in Diffusion of Innovations. Proceedings of the International Conference on Technology and Innovation in marketing [IMT Ghaziabad, India : ], pp.149-158.. Google Citation
  • Anupriya Kaur (2005). Service Excellence in Organized Retailing Through Internal Marketing. Proceedings of the NICOM 2005 [NIM ,Ahmedabad. India. : January 2005], pp.-.. Google Citation