Humanities and Social Sciences

Prof. Dr.  Anupriya Kaur

Prof. Dr. Anupriya Kaur
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Biography :

Dr Anupriya Kaur commenced a career in academics with apprenticeship at Department of Business Management at Guru Jambheshwar University of Science and Technology, Hisar. Thereafter, she served as faculty at management institutes in Delhi before joining Department of Humanities and Social Sciences at Jaypee University of Information Technology, Waknaghat in 2004. She has been teaching courses like project management, entrepreneurship development and research methodology. Her research interests include Service Marketing, Consumer Behavior, Internet marketing . 

Author Publication Profile:
Conference(s) :
  • Anupriya Kaur, Ankit Dabda, Mukul Jain (2009). Is it a hit...An Exploratory Study on Viewership of IPL. Proceedings of the NICOM 2009 [Nirma university , Ahemadabad : January, 2009], pp.563-.. Google Citation
  • Anupriya Kaur, Medury Y. (2009). Shopping as a major influence on consumer socialization among urban Indian adolescents. Proceedings of the 3rd Asia Pacific Marketing Conference [Universiti Malaysia Sarawak, Malayasia : December, 2009], pp.-.. Google Citation