Humanities and Social Sciences

Prof. Dr.  Anupriya Kaur

Prof. Dr. Anupriya Kaur
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Biography :

Dr Anupriya Kaur commenced a career in academics with apprenticeship at Department of Business Management at Guru Jambheshwar University of Science and Technology, Hisar. Thereafter, she served as faculty at management institutes in Delhi before joining Department of Humanities and Social Sciences at Jaypee University of Information Technology, Waknaghat in 2004. She has been teaching courses like project management, entrepreneurship development and research methodology. Her research interests include Service Marketing, Consumer Behavior, Internet marketing . 

Author Publication Profile:
Conference(s) :
  • Anupriya Kaur, Ankit Dabda, Mukul Jain (2008). An Empirical Investigation on IPL- Viewership and Popularity. Proceedings of the IIRB 2008 [IMT Ghaziabad : December, 2008], pp.26-.. Google Citation
  • Anupriya Kaur, Ravish Jain, Swati Gautam, Manavi Aggarwal (2008). Entepreneurial Quotient - Is it there in the Young Indian Women. Proceedings of the IIRB 2008 [IMT Ghaziabad : December, 2008], pp.577-.. Google Citation
  • Anupriya Kaur, Medury Y (2008). The Contemporary Phenomena in context of Family Decision Making: Reverse Socialization. Proceedings of the Asia Marketing Conference [SIMSR, Mumbai, India : January, 2008], pp.-.. Google Citation
  • Anupriya Kaur, Medury Y (2008). No Longer the Passive Recipients ! The Active Informational Role of Children in Diffusion of Innovations. Proceedings of the International Conference on Technology and Innovation in marketing [IMT Ghaziabad, India : ], pp.149-.. Google Citation