Jaypee Business School, Waknaghat (JBSW)

Dr. Abhilasha Chauhan is an Assistant Professor (Grade-II) at Jaypee Business School, JUIT, Waknaghat-Solan. She holds a Ph.D. in Management from Jaypee University of Information Technology (JUIT) in the year 2017 and an MBA in Marketing from Maharishi Markandeshwar University. She has over nine years of post-Ph.D teaching and research experience. Before joining JUIT, she was associated with Shoolini University, Uttaranchal University, and Bahra University.
She is actively involved in teaching and research, with research interests in Behavioral Studies, Tourism, Sustainability, and Artificial Intelligence. She has published in reputed International Journals and has contributed to international book chapters. She has published in the ABDC ‘A’ journal Asia Pacific Journal of Marketing and Logistics and won the Best Paper Award (2023) for her work on sustainable consumption. Besides teaching and research, she has an experience in actively engaged in accreditation and coordination activities, serving on various University and Department-level committees, and has been involved in organizing workshops, conferences, and training programmes.